The Seeded Initiative funds native seedling nurseries in Brazil, ensuring financial stability through guarantees and long-term purchase agreements. By providing reliable funding, it enables large-scale forest restoration and sustainable farming. This scalable approach strengthens reforestation efforts, secures a steady seedling supply, and promotes environmental conservation and sustainable land use.

Brazil has massive potential to fight climate change by restoring its 60–80 million hectares (ha) of degraded land, which could capture 1.5 gigatons of CO₂ annually—nearly one-third of the global goal. But to meet its reforestation target of 12 million hectares by 2030, Brazil needs up to 1.2 billion native seedlings every year. Currently, nurseries can only produce a fraction of that, facing major hurdles like limited funding, poor access to credit, and operational challenges.

The Seeded Initiative provides nurseries with funding backed by guarantees and secures long-term purchase agreements to ensure stable income. It uses a two-phase financial model: first, piloting with donations to guarantee demand, then launching an investment fund to attract private investors with reduced risk and clear returns. A hybrid management platform helps nurseries improve efficiency and meet market demand, building a reliable and scalable reforestation supply chain.

The Seeded Initiative aims to foster the production of 4–10 billion seedlings, potentially sequestering 0.6–1.2 gigatons (Gt) of CO₂ equivalent annually–between 10–20% of the global target. It targets a 50% increase in seedling sales, a 30% increase in species diversity, and an upturn of 85% in seed germination rates. Socioeconomic goals include creating 10,000 jobs, directing 30% of loans to women-led and community-based nurseries, and increasing women-led business incomes by 20%.